Amy Assad is a highly accomplished professional with a robust background in business administration, sport management, and marketing. In 2019, she achieved her Bachelor of Arts in Business Administration from Nichols College, majoring in sport management and marketing. Throughout her undergraduate tenure, Amy actively contributed to the athletic community by participating in women’s basketball, softball, and track & field teams.
Subsequent to her undergraduate studies, Amy embarked on a successful journey from 2019 to 2021 as a graduate assistant at Smith College, serving as the assistant softball coach. Alongside coaching responsibilities, she pursued and attained a Master’s Degree of Science in Exercise & Sport Studies. In this capacity, Amy played a crucial administrative role, closely collaborating with the athletic director. Her duties included recruiting top-tier student-athletes to enhance the institution’s athletic programs.
In the 2021-2022 period, Amy returned to Nichols College as the assistant women’s basketball coach, bringing her extensive knowledge and experience to contribute to the development and execution of practice plans. Her focus centered on individual and team drills, emphasizing fundamentals and game strategy.
In the subsequent year, spanning from 2022 to 2023, Amy transitioned into the role of marketing project manager at 3STEP Sports, overseeing both basketball and combat verticals. In this role, she orchestrated large-scale paid media campaigns to promote quick-turn events and sports programming. During this period, Amy also gained invaluable operational and NCAA compliance experience through her involvement with Select Events basketball.
